Khushwant Patidar, Y.S Sarangdevot, RPS Rathore


Distribution is an important activity in the integrated supply-chain management of pharmaceutical products. Various people and entities are generally responsible for the handling, storage and distribution of such products. Counterfeit pharmaceutical products are a real threat to public health and safety. Consequently, it is essential to protect the pharmaceutical supply chain against the penetration of such products. Good Distribution Practice (GDP) deals with the guidelines for the proper distribution of medicinal products for human use. GDP is a quality warranty system, which includes requirements for purchase, receiving, storage and export of drugs intended for human consumption. Distribution records include a wide range of documentation such as invoices, bills and lading, customer receipts and internal warehouse storage and inventory records. Ever greater quantities of medicines are now dispensed or sold through large pharmacy chains and grocery multiples. This profoundly influences the distribution dynamics for pharmaceutical companies. Large pharmacy and grocery chains use some of the most sophisticated distribution systems on earth. If pharmaceutical suppliers fail to rise to the challenge to mesh with these systems, they may find themselves at a disadvantage to competitors.

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